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| BIBLIO DETAILS | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | Anne Lamott. Bird by Bird: Some Instructions on Writing and Life. Pantheon, 1994. Lamott writes about her incredible journey as a writer. She deals introspectively with perfectionism, finding your voice, and making a big project small. Mark Landler. "A Bertelsmann Heir Jockeys to Be Heir Apparent," New York Times (August 12, 2002). Landler, a news reporters, draws on inside sources at Bertelsmann to assess the German media giant's future. The Mohn family, which controls the company, seems to have tapped Christoph Mohn, 37, chief executive at Bertelsmann joint venture Lycos Europe, to succeed his father Reinhard Mohn as the company patriarch. The story is framed in the forced departure of non-family chief executive Thomas Middelhoff. (jv) Laura Lape. "Ownership of Copyrightable Works of University Professors: The Interplay Between the Copyright Act and University Copyright Policies," Villanova Law Review, Volume 37 (1992): Number 223+. Lape, a scholar, reports on her anaylsis of 70 research universities to determine whether they had copyright policies governing faculty-produced work. Sixty-nine had policies. Five others were drafting policies. The policies varied, but all claimed institutional ownership of at least some faculty works. (jv) See Ashley Packard's 2002 update. M. Larsen. How to Write a Book Proposal. Writer's Digest Books, 1995. Edward J. Larson, "Constitutional Challenges to Textbooks," in Philip G. Altbach, G.P. Kell, H.G. Petrie and L.W. Weis, editors. Textbooks in American Society: Politics, Policy and Pedagogy. State University of New York Press, 1991. Lori Lathrop. An Indexer's Guide to the Internet, second edition. Information Today, 1999. Lathrop, president of the American Society of Indexers, expands on the 1994 edition with useful sites for indexers. Strengths include selecting equipment and service providers, locating other indexers and professionals online, deciphering "geek-speak," designing web sites, and using Internet search tools. Lathrop includes a glossary and bibliography. (jv) Anne Leach. Marketing Your Indexing Services, second edition. Information Today, 1998. This is a collection of articles from the American Society of Indexers' Key Words, with additional chapters by Anne Leach. It includes strategies for beginning indexers and new business owners, as well as established professionals. Stanley W. Lendber. The Annotated McGuffey Selections From the McGuffey Reader 1836-1920. Van Nostrand Reinhold, 1976. Mary Ellen Lepionka. Writing and Developing Your College Textbook.Atlantic Path Publishing, 2003. A comprehensive desk reference and guide for academic authors and editors on textbook publishing in higher education. Betsy Lerner. The Forest for the Trees. Riverhead, 2000. Lerner, a former editor at Houghton Mifflin and three other major publishing houses, explains how authors get published. (jv) P.D. Lesko with Diane Calabrese. "E-Books: Should You Use Them?" Adjunct Advocate, Volume 9, Number 4 (March/April 2002). Pages 20-23. This status report on e-books concludes that a shortage of tetxtbook titles is slowing the inevitable widespread use of e-books. M.L. Levine. Negotiating a Book Contract. Moyer Bell Limited, 1998. Steven Levy. "The Man Who Cracked the Code to Everything," Wired (June 2002), Pages. 132-137, 146-147. Levy, a senior editor at Newsweek, tells the story of perhaps the most audacious self-publishing project in history -- the 1,200-page A New Kind of Science by math genius Stephen Wolfram. The 2002 book pushed the limits physically of what could be bound. With high-definition graphics, the production cost $12 a copy, five or six times a typical book. (jv) Tamar Lewin. "When Books Break the Bank," New York Times (September 16, 2003). Lewin, a news reporter, is sympathetic to the common student complaint that college textbooks are too expensive. Although publishers have a voice in the story, Lewin' heroizes students who find alternatives to paying retail and some who take the risk that they can pass without a textbook. R. Lewis. "Textbook Authors Caution: Write for Love, Not Recognition," The Scientist (1992), Pages 20, 22. A report on author's perception of academic rewards pursuant to textbook authoring. (lkh) James Lichtenberg "Going the Distance," Publishers Weekly (June 22, 2001), Pages 37-40. Lichtenberg, a broad-versed observer on academic publishing, draws on interviews with industry executives to assess where the latter-day correspondence school, a.k.a. distance learning, is headed. An encouraging conclusion for textbook authors: "Unlike on-campus students, many of whom beg, borrow, photocopy or ignore the assigned text altogether, a satisfying percentage of distance education students actually buy the books." (jv) J. Lichtenberg. "The New Paradox of the College Textbook," Change, (1992), Pages 120-17. An analysis of the college textbook and the issues surrounding it. Includes discussion of increased costs and decreased sales, used books, new technologies, and academic values. (lkh) D.W. Linden, "Cooking the Books," Forbes (March 16, 1992), Pages 130-131. Malcolm Litchfield, "University Presses Aren't Endangered, But Presses Must Stress Ideas, Not Markets," Chronicle of Higher Education, Volume 48 (June 28, 2002): Number 42, Pages B9-B1. Litchfield, director of Ohio State University Press, proposes rescuing the marketplace of ideas, "scholarly commnication" as he calls, from the marketplace. His scenario: Universities put all their professors' work in their libraries for cataloguing, digitizing and archiving through a non-exclusive license -- books, articles, even letters to the editor and research notes. Libraries would become a digital portal to all the knowledge generated at their universites. Meanwhile, professors could pursue separate commercial outlets for their work. (jv) See companion article by Nike Pfund. Simon London. "Management: When Is a Magazine Not a Magazine? When It's HBR," Financial Times (June 9, 2003, U.S. Edition). Page 6. London, a journalist, examines the netherland between scholarly journals and business journals in which Harvard Business Review has found its niche. London draws heavily on an interview with news editor Tom Stewart. Mary Lord. "Know Much About Science Books?" U.S. News & World Report (January 22, 2001), Page 50. Lord builds a story from the Hubizs study on science school book accuracy. She says the errors suggest publishers are taking short cuts and getting by with them because of flawed adoption procedures. How to fix the problem? Let scholars write the textbooks, not hired writers who don't know the subject well, she says. Beth Luey. Handbook for Academic Authors, revised edition. Cambridge University Press, 1990. A guide for all varieties of academic authors, including those of monographs, journal articles and scholarly books, as well as textbooks. Contains helpful advice on various facets of text authorship, including contracts, royalties and production. (lkh). Allan Luke, "Basal Reading Textbooks and the Teaching of Literacy," in Philip G. Altbach, G.P. Kell, H.G. Petrie and L.W. Weis, editors. Textbooks in American Society: Politics, Policy and Pedagogy. State University of New York Press, 1991.
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